The Tennessee Valley Authority is launching an attraction marketing program that will feature female-friendly content, such as videos and music videos.
The agency said Friday that the new promotion will be the first in the state to be promoted by a national company.
The agency’s announcement comes after a year of controversy surrounding the controversial “Boys Don’t Cry” theme park in Nashville.
The park has been accused of sexually harassing boys, and the Tennessee Department of Human Services said last year that the park had a history of sexually abusing boys.
The state is now suing the park for violating its child protection laws, and in February, a federal judge agreed.
“There’s a lot of concern about sexual abuse, and how we can educate children about sexual assault and how to protect themselves,” said TVA’s director of attractions, Jeff Pape.
“We have to get to the point where people can look at the content and say, ‘This is not what the theme park should be doing.'”
Pape and others said the promotion will highlight the diversity of Nashville attractions.
It will be available to all ages and to different types of attractions.
Pape said the new campaign will also focus on promoting the “good” aspects of Tennessee’s parks, including the safety of children and the local arts scene.
He said he hopes that the campaign will help attract visitors to the area, but that he has concerns about how the new content will be presented to young audiences.
Papes said that the state has had a few complaints about the content, but said that most of the complaints had been unfounded.
“It’s not a bad thing if they don’t like it, but we’re not going to have them,” he said.
“It’s a marketing strategy, and we’re going to do everything we can to make sure that we do a good job of making sure that people are aware of what’s happening.”